Coming up first is no accident - Boston Globe http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGkNhwChysm2ZIKXCb7rQcCaQ7jWw&url=http://www.boston.com/business/technology/articles/2011/04/18/businesses_look_for_ways_to_achieve_top_placement_in_web_searches/

Coming up first is no accident - Boston Globe http://ping.fm/20Xp1